I told them in all the ways, but they weren’t getting it. Not only did I tell them in person, but the information was going out to parents and students through inboxes, mailboxes, flyers, posters, websites, public address systems, presentations, and more.

The information that I was sharing could be life-changing -- scholarships, opportunities for students to train after high school, and family resources such as mental health counseling.

It was detailed and complete but holding a comfortable seat in the physical or electronic trash, either unopened or just simply forgotten. So much time and effort...so little opening and reading...so many emails left unread or simply forgotten.

The problem wasn’t the information. The problem was that the WORDS weren’t getting their attention.

Then there's this...

As a school counselor, I loved hearing about people's careers. What school counselor doesn't love a priceless success story to motivate her students? And what stands out in many of these stories? It's the commitment, the drive, and the person's love for what they do.

Have you ever noticed the connection between the quality of a product or service and how that person feels about what they do? The more they CARE, the BETTER the QUALITY of their work.

Those two ideas are the essence of conversion copywriting.

As a copywriter …

• I know from experience how crucial the words we use to describe our business can be. There was a time when I didn’t choose the right words. I learned that the words you use in your messaging weren’t just some of the things—it’s the main thing.

• My experiences in the community showed me that the most successful people operate from a place of passion, doing what they love. You deserve to have your business represented in a way that captures what you love about what you do—and makes others love it, too.

As your go-to expert conversion copywriter, I’ll use the right words to turn your casual browsers into loyal customers. You deserve to have your business represented in a way that captures what you love about what you do—and makes others love it, too.

I BELIEVE that just the right clear and concise words
can express your passion for what you do as your PURPOSE instead of sounding like your sales strategy.