I told them in all the ways, but they weren’t getting it. Not only did I tell them in person, but the information was going out to parents and students through inboxes, mailboxes, flyers, posters, websites, public address systems, presentations, and more.

The information was detailed and complete but holding a comfortable seat in the physical or electronic trash, either unopened or just simply forgotten. So much time and effort...so little opening and reading...

The problem wasn’t the information. The problem was that the WORDS weren’t getting their attention.

Then there's this...

As a school counselor, I loved hearing about people's careers. What school counselor doesn't love a priceless success story to motivate her students? And what stands out in many of these stories? It's the commitment, the drive, and the person's love for what they do.

Have you ever noticed the connection between the quality of a product or service and how that person feels about what they do? The more they CARE, the BETTER the QUALITY of their work.

As a copywriter …

Two important ideas stand out-

• I know from experience how crucial the words we use to describe our business can be. There was a time when I didn’t choose the right words, and the impression that experience left was a lasting one. The words you use in your messaging isn’t just one of the things—it’s the main thing.

• My experiences in the community showed me that the most successful people operate from a place of passion, doing what they love. You deserve to have your business represented in a way that captures what you love about what you do—and makes others love it, too.

As your go-to expert conversion copywriter, I’ll help turn your casual browsers into loyal customers with messaging that highlights how much you care about your business.

I BELIEVE the right clear and concise words
can express your passion for what you do as your PURPOSE instead of sounding like your sales strategy.